Aluminum, Wood, Concrete
Freestand overthrows the television-centric living room. It was developed as a reaction to visiting the New York Standard Hotel, with its ultra-clear glass façade that displays, among other things, the unappealing backsides of their TVs. Freestand's perforated shell attaches to a flat screen in a manner similar to a smart phone case and tilts and pivots on a concrete base or wooden easel. With color and material choices, Freestand takes the ubiquitous black television and imbues it with character. An oversized cord casing unifies wire connections and becomes part of Freestand's personality. Freestand liberates the television, giving it a new and dynamic relationship to its locale. Design in development.